BOI’s New Tariff-Busting Measures: How Brer Rabbit Legal Helps Your Business Thrive Amid US Trade Challenges

In response to the looming 36% reciprocal tariffs imposed by the United States on Thai exports, effective August 1, 2025, the Thailand Board of Investment (BOI) has swiftly introduced the “Thai Enterprise Competitiveness Enhancement Measures for the New Global Era” to safeguard Thailand’s export competitiveness, particularly in the EV and electronics sectors.

Key BOI Incentives

  • Enhanced SME Support: SMEs investing in machinery modernization, automation, digital technologies, energy-saving systems, or sustainability transitions can now enjoy a 5-year corporate income tax exemption, up to 100% of their efficiency-related investment, upgraded from the previous 3-year, 50% cap.

  • Local Content Promotion for EV & Electronics: Manufacturers using Thai-sourced components, certified under the “Made in Thailand (MiT)” programme, are eligible for an additional 2-year, 50% corporate tax deduction, with defined local content thresholds, such as 40% for BEVs and 45% for PHEVs

Why Brer Rabbit Legal?
Navigating these BOI incentives demands strategic legal expertise, especially when aligning with stringent certification, eligibility, and documentation requirements.

Brer Rabbit Legal supports your business by:

  • Tailoring BOI Applications: We craft and submit BOI incentive packages to maximize tax benefits, ensuring investments in modernization or EV/electronics production qualify under the latest criteria.

  • Compliance Assurance: We manage documentation for MiT certification, ensuring local content thresholds are met and verified.

  • Strategic Advisory: We advise on optimal investment structures, be it machinery upgrades, automation systems, or supply chain localization, to align with BOI policy and buffer against tariff risks.


Let Brer Rabbit Legal turn these BOI incentives into your competitive edge, keeping your Thai operations resilient, adaptive, and export-ready even amid evolving US trade dynamics.